The lookbook / Volume 01
Cloth. Light.
A way of seeing.
Observations on material, form
and the ordinary things around us.
A language of folds
Form follows the way a cloth falls. A study of volume, light and the space in between.
Closer to the material
A thread, an edge, a change in tone. Looking slowly brings the smallest details into view.
An everyday vocabulary
Objects to carry, to keep close, to live alongside. Exploring familiar forms through a textile lens.
“A material does not need to be loud
to have something to say.”A note from iaoSew
All images in Volume 01 are original concept imagery made to explore the brand’s visual direction. They do not document specific textiles, makers or released products.
From observation to object